Louis Vuitton: Neverfull
Louis Vuitton, Level 1
Louis Vuitton reveals the Neverfull Inside Out, a reversible spin on an iconic bag
Neverfull is a bag that embodies the versatility and timeless design of Louis Vuitton, as stylish as it is sensible. An everyday icon for 17 years, Neverfull is the cabas with a memorably playful name. As a new spin, Louis Vuitton has taken this beloved bag and made it fully reversible, proving that Neverfull does not mean never change.
Launching September 20, the Neverfull Inside Out is at once recognisable and fresh. With this inspired interpretation, the bag can be flipped so that the original inside becomes the outside. What was once concealed is now visible: the inside pocket printed with the Maison’s signature stamp becomes a defining detail. A spontaneous sleight of hand, a different assertion of self-expression.
