Sephora: New To Paula’s Choice? Try These Cult Buys
Sephora , Level 2
If you’ve been sleeping on cult skincare brand Paula’s Choice, now is the perfect time to discover it – the range has just launched into Sephora Australia. Founded by Paula Begoun back in 1995, the brand is rooted in creating research-backed formulas and is committed to ingredient transparency. (Fun fact: Begoun first came to fame as ‘The Cosmetics Cop’, a journalist reporting on the beauty industry, so she’s well versed in debunking marketing myths.) Her expertise is evident in the range; its devoted following is a testament to its efficacy.Heard good things, but not sure where to start? Try these (borderline legendary) products first.
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
If you’ve seen a Paula’s Choice product get a rave review on TikTok, it’s probably this one. Sold globally every 6 seconds (!) and with over 70,000 5-star reviews, it’s a glow-boosting toner-like formula that’s gentle enough for daily use. Beta hydroxy acid (or BHA) exfoliates without irritating, unclogging pores for clear, radiant skin. Not convinced? It’s Paula’s favourite.
Paula’s Choice C15 Super Booster 15% Vitamin C
Recently reformulated to maximise its brightening power, this concentrated formula contains a potent dose of 15% vitamin C, ferulic acid, ergothioneine, vitamin E and peptides. Clinically proven to boost glow in 15 minutes, it also reduces the appearance of wrinkles for smoother, younger-looking skin. According to the brand 100% of testers agree it’s gentle on the skin.
Paula’s Choice Clinical Niacinamide 20% Treatment
Originally created for Paula herself, this superstar serum was simply too good not to share. Selling out in record time, it has remained a staple ever since. Niacinamide (aka vitamin B3) is a true multitasker, improving the look of sagging pores, smoothing skin and reducing excess oil. Plus, it helps to protect against UV damage, resulting in a more firm and luminous complexion.
Paula’s Choice Clinical 1% Retinol Treatment
A specially formulated liquid lotion that absorbs quickly, enhances hydration and diminishes the appearance of wrinkles, fine lines and uneven skin tone. This treatment immediately refines pore size and smooths out skin texture. And thanks to nourishing ingredients like liquorice extract and soothing plant extracts, it does all that without causing redness or irritation.
Paula’s Choice Resist Super-Light Daily Wrinkle Defense Tinted Base SPF 30
This lightweight mineral sunscreen has a sheer tint that softly mattifies skin and blurs pores, making it a broad-spectrum SPF and primer in one. Combining zinc oxide, antioxidants, bisabolol and willow bark, it’s a gentle, skin-loving formula that calms and soothes. Great for all skin types but especially oily – it helps to minimise shine and delivers a silky satin finish.
