SUBTYPE built up the excitement for their arrival by projecting their brand onto some of Auckland’s most iconic landmarks. “The Auckland space is inspired by the bold blues of the City of Sails, the depth of the ocean and the brightness of the New Zealand skies” says store designer Blair Cooper.
Much like the original flagship store in Melbourne visionary design elements are juxtaposed against a semi-exposed industrial structure, further strengthening the connection between the past and future. SUBTYPE will become a focal point for the city’s sneaker heads and trend setters as well as a hub for the creative and artistic community.
Find SUBTYPE on Morrow street.