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Bailey Nelson: Strong and Powerful

Bailey Nelson, Level 2

Introducing the Bailey Nelson Strong and Powerful collection designed by one of BN’s oldest and dearest team members, Meg Halfpapp. This collection is dedicated to empowering others through self expression, inspired by her journey with breast cancer.

Meet Meg

Having been at BN since 2015 I have seen the evolution of the products, the materials and the company. From when the Adler and Theodore were originally released to the new Hyper Pink colorway. I even have a Bronte tattoo done by an ex-staff member!
To be offered a chance to create a story/ collection with my workplace whom I am so stupidly passionate about is a dream come true. The idea behind my collection is that I wanted to take some original shapes that we have done well, which is Bronte and Camille and give them a unique twist but still honouring the original designs. I’ve seen that the more unique the design, the better it is received by our customers.

“I want the wearer to feel empowered, their true self, strong & powerful." - Meg

To support this collection Bailey Nelson is donating $25 from every frame sold to the Breast Cancer Foundation NZ. Breast Cancer Foundation NZ’s vision is to see zero deaths from breast cancer. They work towards this by pushing for new frontiers in early detection, treatment and support.

Bailey Nelson

Located between Pop Stop and Bras N Things

We recognise the unique role of Māori as Tangata Whenua of Aotearoa/New Zealand.

Scentre Group operates its Westfield Living Centre portfolio with a responsible business mindset across the four pillars of community, people, environment and economic performance. More information can be found in our 2023 Responsible Business Report.

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