Swanndri
Since 1913 we've been living the outdoors every day. Every frostbitten, rain soaked wintry morning. Every glorious, wish it would never end, summer's day. Our years of experience with fabrics and fibres means we know what works.
Swanndri was the brainchild of William Broome, a tailor from New Plymouth, Taranaki, who, in 1913 saw the need for clothing that would keep outdoors men and women warm in the harsh New Zealand environment.
The original short sleeved woollen overshirt evolved in 1927 with the addition of
sleeves, a lace front and a hood, becoming the now iconic olive green ‘Swanny’. We still sell the same hard wearing style today, almost 100 years later, to hunters, bushmen and stylish urban dwellers in all corners of the globe.
Swanndri has evolved greatly over the years, and the brand has often been referred to by others as a Kiwi icon, having been featured on postage stamps, credit cards and even as an entire museum collection.
What’s happening
In a world where we seem to be adding a thousand new products to our haircare routines the answer to this question is yes.
Celebrate our first year by taking a look at how the A.A Collective style their favourite AJE ATHLETICA looks made for movement.
Donating $50 with selected purchases to the Native Bird Rescue on Waiheke Island.*
We strive to provide the best experiences for our customers and would love to hear from you – the good, the bad and everything in between!
Visit the Alexander McQueen store to shop exclusive sales
Keep summer rolling and live with Long White at Something and Social!
Discover the stories behind our designs
Shop our Click Frenzy sale and find a hot deal today.
Discover the intriguing Objet Collection for Winter 2022
Now is the time to purchase best selling Skechers favourites for less.
Book your appointment at insert centre to get glam for your next event, whether it's a birthday, wedding or an antipasti night with the girls.
Join us in store for complimentary appraisals and advice from our estate jewellery expert.
We're here to help
