Skechers GOWalk Joy campaign
Skechers would like to introduce the new GOWalk JOY for women.
We have a large campaign planned to launch this new style and would like to share some information on the product and campaign with you.
Rediscover the joy of walking in total comfort with the Skechers GOwalk Joy™.
Features innovative 5GEN® midsole design and an advanced mesh fabric upper with new Skechers Goga Max® insole for the most advanced walking experience ever.
We are launching two styles, , Skechers GOWalk Joy in taupe, coral and navy, and the , Skechers GOWalk Joy – Enchant in grey and raspberry.The JOY also has a male partner – GOWalk Max, which will feature as our secondary campaign, and serve as a new category for men.
These styles will be hitting all stores in early April and we expect this to be a key style for Skechers moving forward!