Visit SUBTYPE at Newmarket

Curated fashion gallery SUBTYPE is located on Morrow St, as part of Westfield Newmarket’s store-front offering. The store features an awe-inspiring design that references the common thread of blue found throughout Auckland’s city street signs, the harbour and the sky.

There is unique brand activation spaces, sneaker galleries, floor-to-ceiling digital screens, textured seating areas and fitting rooms – all of which are inspiring sculptural installations designed by Melbourne’s NOISE NOISE NOISE studio. Such visionary design elements are juxtaposed against a semi-exposed structure, further strengthening the connection between the past and future much like their existing retail spaces.