Meet Sarah Page - Westfield Local Heroes 2021

Giving as a way of life

Kindness Collective
Generous. Compassionate. Connector

Marketing professional Sarah Page has harnessed the power of her community to brighten the lives of thousands of children and families since she founded the Kindness Collective.

Sarah’s passion for giving started shortly after her son was diagnosed with autism. She realised she and her husband were incredibly privileged to have the means to pay for his support and decided to give back by seeking donations from friends and family for the community.

Her first project was to source food donations for a local women’s refuge in 2014.

Over the next seven years, her charity has increased its repertoire, providing almost $521,000 worth of food, clothing, baby essentials and financial assistance to vulnerable people. She also builds community projects, events and experiences and offers crisis support for whānau in need.

Sarah makes sure families get the Christmas they deserve by giving presents to more than 3000 children as well as parties and food support.

Kindness Collective volunteers also rebuilt the women’s refuge garden and the children’s playground.

Sarah believes small actions from many people can have a big impact. She loves watching children at the refuge bouncing on their new trampoline and knowing families don’t have to worry about school supplies.

She says it is wonderful to be nominated as a Westfield Local Hero. “Being recognised is amazing as it will mean more people will see the work we do and get involved,” she says.

Westfield Local Heroes are nominated and voted for by their communities, with the three top finalists per Westfield centre each awarded a $10,000 grant for their affiliated organisation. The Kindness Collective will put the funds towards its Kindness Community Centre, which will start providing direct food relief and support in 2022.

For further information on the Westfield Local Heroes program, click here