Next to swimmers, buying new jeans is one of the most confusing shopping experiences you can have. While it may seem simple enough, navigating countless styles, fits and trends for your unique body shape can make finding a perfect pair tricky. To help, we’ve pulled together the best denim styles in store this season.
High-waisted jeans are one of the hardest working styles there is. Not only do they define the waist and visibly lengthen legs, but they also prevent you from revealing a little more than you bargained for when you bend down. If you’ve got a longer torso, you’ll love high-waisted styles for their ability to balance out your proportions.
Style Tip: Try on a baggy high-waisted style. It will give you an extra cool edge whilst being a relaxed and comfortable fit.
If the thought of buttoning up jeans past your belly button makes your tummy hurt, a mid-rise style might be more your speed. It features many of the same slimming benefits as a high-rise, but in a more classic silhouette. It’s another good choice for anyone wanting a little extra structure or support around their mid-section.
Style Tip: You can find almost every style in a mid-rise cut, making it a complementary option for everyone. Find a pair that hits your natural waist for your ideal fit.
This popular and very on-trend style is super-flattering on athletic and lean types. Don't worry if you are neither of those, just go for a pair with a higher rise to add definition to your waist to help balance the looser leg shape. Try on pairs in both stretch and non-stretch denim to find your ideal mix of comfort and structure.
Style Tip: Boyfriend jeans pair best with form-fitting tops which help offset the oversized fit of this style.
Depending on the flare itself, this cut can work for most body shapes across the board. Pear and hourglass figures on the taller side look fantastic in ‘70s-inspired bell bottoms that reach the floor. Petite types might prefer to opt for a subtle bootcut which delivers the same bottom-balancing magic without overwhelming their frame.
Style Tip: If you're one for loving a good heel, grab a slightly longer style that just hides a pair of stilettos or comfy wedges, and you'll look like you've got legs for days.
One of the most versatile shapes in denim land, straight-leg jeans - such as the cult classic, Levi's 501 Original Fit Jeans - can be classic one minute and cool the next. A solid choice for hourglass, apple and athletic shapes, the silhouette adds balance to a variety of body types. The cousin of the skinny jean, straight legs are less squeezy but still streamline the figure. Look out for high-waisted, ankle-cropped styles for a leg-lengthening illusion.
Colour popping shades and patterns are in full swing with tie-dye, floral and gingham denim making a comeback. These are best paired with a simple top or blouse and dressed up with a jacket and boots.
Whether you opt for a mini, midi or maxi, a denim skirt looks effortless at any time of the year. In winter, style with wool sweaters, blazers and boots. During the warmer months, this versatile staple styles perfectly with a t-shirt and sneakers.
Denim is a timeless style, so you can't go wrong with investing in other quality pieces. A great trans-seasonal piece is a denim jacket - opt for a fitted number to pair back a midi or maxi on cooler nights or an oversized version for a street style vibe.
The denim dress also a must for the season. Look for a puff-sleeved number for a feminine touch or one that comes with a belt that cinches at the waist to accentuate your curves. Pair with sneakers or sandals for warmer months and layer over light-weight knits, knee-high boots and an outercoat when the weather gets icy.